Signage, the Under Utilized Advertising Tool

download (23)Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as a marketing tool to draw customers in while driving past. Signs used inside your business can help customers locate certain products and even encourage spontaneous purchases on certain items.

Signs are an essential component of marketing for a business. Signs that feature logos are a great way to help reinforce your brand. Signs are also a great way to draw attention and convey important information about your company. Outdoor signs have 24 hour a day, 365 day a year visibility meaning their impact on customers is continuous while you only have to pay a one-time fee for it.

If you’re going to be purchasing a sign for your business, it is important to consider the different types available. Signs come in a variety of materials such as metal, plastic, and wood. If you’re looking for something that may not be very permanent or easily movable, vinyl banners may be a great option. For signs mounted to the sign of a building, metal is typically a great option. Corrugated plastic signs are great for contractor companies such as landscapers and roofers to show “hey we did this work” at previous worksites. All of these options can easily be customized with vinyl decal lettering which comes in a variety of color options and can be printed to just about any shape or size. It is also very durable and weather proof!