A Great Advertising Option

images (69)When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from millions of font options for lettering or can pick a fun, unique shape for your decals so that they stand out from the crowd.

Vinyl decals are also very versatile. You can use them as stickers to be handed out kind of like business cards. This proves to be very useful in that if someone gets a sticker, chances are they’re going to stick it to something! For you this means that it will be on display for even more people to see rather than being placed in a wallet or drawer somewhere.

Decals can also be used for vehicle graphics. I’m sure you’ve seen your local landscaper or roofer drive by with their company logo and information on the side of their truck. These graphics are often made with vinyl decals due to the durability and weather resistance of the material. While the decals are made to last, they are also very easily removable and can be switched out if something changes such as your phone number or email address.

One other application that is great for vinyl decals is signs! From custom banners to yard signs, vinyl is a great way to put your company out there on signage. As mentioned before, vinyl can be cut to just about any shape or size meaning you can create a very unique image for your business. Vinyl also tends to be cheaper than porcelain or metal lettering yet can be applied to a variety of surfaces. Vinyl banners are a great and simple way to advertise your business in a variety of settings while something like a metal or corrugated plastic sign may be a more durable and permanent option.


Signage, the Under Utilized Advertising Tool

download (23)Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as a marketing tool to draw customers in while driving past. Signs used inside your business can help customers locate certain products and even encourage spontaneous purchases on certain items.

Signs are an essential component of marketing for a business. Signs that feature logos are a great way to help reinforce your brand. Signs are also a great way to draw attention and convey important information about your company. Outdoor signs have 24 hour a day, 365 day a year visibility meaning their impact on customers is continuous while you only have to pay a one-time fee for it.

If you’re going to be purchasing a sign for your business, it is important to consider the different types available. Signs come in a variety of materials such as metal, plastic, and wood. If you’re looking for something that may not be very permanent or easily movable, vinyl banners may be a great option. For signs mounted to the sign of a building, metal is typically a great option. Corrugated plastic signs are great for contractor companies such as landscapers and roofers to show “hey we did this work” at previous worksites. All of these options can easily be customized with vinyl decal lettering which comes in a variety of color options and can be printed to just about any shape or size. It is also very durable and weather proof!



Actual Is Factual With Out-Of-Home

download (22)5 creative ways to increase brand awareness when you want to reach everybody!

The reality of media buying in today’s digital world has become opaque, uncertain and nearly unaccountable due to digital display ads being viewed by fraudulent botnets.

Not only does Out-Of-Home advertising (OOH) yield a high ROI with unrivaled exposure, but it can make an agency’s digital efforts “real” since no one can Ad Block OOH advertising regardless of the format. When marketing to the prized demographic of Millennials, brand managers can best accelerate sales by crafting an unforgettable message that speaks to this audience by employing OOH media and the mobile phones in their pockets. When this demographic shows up, they show up for real!

In this fifth and final installment of our series on OOH strategies and offerings, we dive deep into some of the lesser used but equally effective Out-Of-Home media products and how to best leverage those impressionable views.

1) Arena and Stadium Advertising: From Pro sports to Colleges down to the High School level, these venues offer marketers a captured audience with guaranteed visibility in addition to potential TV exposure. The opportunity to build brand awareness is nearly endless. Your brand can reside on scoreboard advertising, banners on the sidelines and walls, posters throughout the concourses to vinyl ads in the restrooms and decals on cup holders. Arena and stadium advertising offers tremendous flexibility for brands to reach their customers and leverage emotional affinity with other brands (the teams) at the venue.

2) Kiosks: These three- or four-sided, standalone fixtures are often located where minimal advertising options exist. These opportunities can be viewed on main surface streets in major metropolitan cities, high end shopping malls, airports, hospitals and other high visibility locations. Where freestanding public telephones are found you will often have vertical displays which appear on the sides of the phone structure. These Phone Kiosks are backlit at night so make sure your print provider uses a backlit print material for prime effectiveness.

3) Bus Benches: The perfect solution for a low-cost but highly effective way to establish a strong community presence is bus bench advertising. It provides viewable impressions not only to bus riders but to thousands of drivers and pedestrians on a daily basis as well. Often placed in high traffic areas, this OOH product can be leveraged in conjunction with point-of-purchase marketing when strategically located near supermarkets and malls.

4) Newsstands and bicycle racks: Looking to engage with consumers on busy metropolitan streets, sidewalks or college campuses? These eye-level displays are embedded into newsstands and news racks where people on the go pickup their daily newspapers and magazines. As a “green” way to get around town or campus, bicycle sharing as a means of public transportation has never been more popular. These bike share racks are often located near public transit hubs, shopping areas and tourist attractions. Leveraging your brand message with eye catching OOH advertising is an ideal way to turn an ordinary bicycle rack into an advertising medium that can be viewed over and over again.

5) Placed Based Advertising: Want to be where consumers gather in unique settings? Place Based advertising reaches folks in unexpected places when they are most receptive to your message. Consider leveraging your brand to reach targeted prospects in a fun and unexpected way in unconventional venues such as sports bars, restaurants, nightclubs, coffee shops or virtually any type of business where there is a high concentration of people. From the backs of taxi cab seats to airline seat tray tables, your brand message can come alive with a properly matched creative message.

The Case for OOH: If you’ve been following our series exploring OOH advertising, you now have all the tools needed to reach consumers where they work, live and play; not to mention the ability to reach more eyeballs for less money than just about any other media available to marketers today. OOH is perhaps the last, best outlet granting advertisers complete control over how and where an ad is seen because your ad cannot be turned off, fast forwarded or Ad Blocked. If you need to make a big impact with a low CPM then Out-Of-Home is where your brand message must to be!



How Hiring A Display Advertising Company Can Boost Your Sales

download (21)Marketing isn’t something that you can learn about overnight, which is why many businessmen and women struggle to market their business successfully. Often people who are put in charge of the marketing for a company have no previous experience in the sector themselves so when they go about hiring an agency to do the work for them, they don’t really know what they should be asking for.

Throwing money at any old agency and asking them to market your business isn’t necessarily going to do you business any favours. You need to find out exactly where your business needs work doing, what is currently working and what is not, and what sort of marketing you would like to implement.

You need to understand your business and your customers in order to really generate more sales. Being able to understand what work needs to be done will help you select the right agency, and will ensure that you can oversee any work that is done for the business without feeling hopeless, lost or confused throughout the entire process.

Knowing what your business needs will allow you to make sure you don’t spend money where it isn’t needed, because the last thing you want to do is spend more on advertising than what you will make back in sales. Advertising and marketing can be done in a variety of different ways, so it is vital that you look at all of your options.

Digital marketing is always a great place to start as it is easily measured and is able to support, integrate with and help measure all of the marketing that you do offline. It may be that you do not need to change your current marketing plan, your business might just need a digital push.

A display advertising company can offer great ways to gain brand exposure via the internet. By drastically increasing your website traffic you can reach a much larger audience, which is exactly what a digital marketing or display advertising company can do for you using SEO, SMM, PPC, email marketing and online PR.

The great thing about opting for a digital company is that they are not only creatives, but they are also strategists and planners, so they will be able to help you understand your business better and will be able to assist you and advise you for you free during a consultation. These consultations are often very informative and may even help you recognise work that needs to be done without you having to hire anyone to do it for you.

These types of agencies will help you embrace new technologies and use them to your businesses advantage. Digital marketing can work side-by-side with traditional marketing approaches to ensure that no stone is left unturned.

Although the best way to advertise used to be using TV ads and radio ads, times have changed. Making a commercial is expensive, whereas promoting online is practically free. When online marketing is implemented in the right way it can be the most successful method to promote and raise brand awareness as the potential audience is huge.



How To Hammer Out A Scope of Work Agreement With Your Advertising Agency

images (68)Advertising is quickly becoming one of the most important factors in determining the success of businesses. Positioning your brand or product correctly is just as important as creating that brand or product in the first place. Having the right advertising talent in your corner coaching you through the battle for recognition and exposure is not only beneficial, but crucial in today’s competitive market place.

Creating an excellent scope of work agreement is the keystone to implementing a successful marketing campaign. Here are some tips on how to hammer out a scope of work agreement with your advertising agency.

1. Have clear objectives

The overall goal of a well written scope of work agreement is to summarize all the important points from start to finish. A SOW as it is called, should explain the type of work to be done, the timelines and milestones to be met, any requirements in quality as agreed upon by the client and agency, as well as pricing. In order to ensure all these work together and in confluence with each other it is important to have clear objectives. Clearly stating the goals and objectives to be met allows the exact details and specifications of the rest of the document to be created with clarity and purpose.

2. Have a complete timeline for the scope of work agreement

Marketing campaigns can sometimes be similar to construction contracts. Much like a foundation for a building, a particular phase of marketing is implemented first to set the ground work for more targeted approaches later. Having a detailed timeline helps the planning phase and allows the advertising agency to “see the big picture” and do a better job of forecasting any potential issues or delays. It is not uncommon for strategies to need to be adjusted due to unforeseen changes in the market, much like a construction contractor running into unforeseen issues while completing a job. Having a complete timeline is the blueprint that can ensure a thorough and complete marketing plan that avoids unnecessary changes and pivots after it begins.

3. Agree upon upfront pricing and contingencies

As much as we try to plan ahead by having clear goals and creating big picture timelines, the unknown can still find a way to derail the most complete and detailed marketing campaigns. Your SOW should include agreed upon pricing for the services to be rendered, as well as the scale of potential add on work that may be required if Murphy’s Law occurs. Having an agreement on set pricing and potential supplements can ensure client satisfaction and avoid any surprises as the marketing agency begins its work.

4. Have a detailed schedule

As with many strategies in business, timing is everything. It helps to have a detailed schedule to show when milestones occur and objectives are met. Clients should also insist upon detailed reports and project updates as well as data to verify the milestones as they occur. Planning for these events and having scheduled indicators can lay the groundwork for a great SOW plan that will reveal its effectiveness once it begins.

The scope of work agreement you create with your advertising agency can be the deciding factor separating your business from the competition. Get the most out of your advertising agency by following these steps and set your business up for success.


How Publishers Should Set Up Their PMP Deals

images (67)Private programmatic marketplaces and PMP deals are common buzzwords in the publisher and advertiser communities. But what are they really?

So what is a private marketplace (PMP)?

A private marketplace is your own little auction house for ad views. The buyers competing for those views are ones you invite to join.

Private marketplaces or PMPs are like a members’ only club where members are served exclusive offers that are not offered to non-members. Just like other private membership clubs, the intimate setting generates trust and increases transparency on both sides. Premium programmatic with PMPs is a kind of bridge. It fills the gap between resource-consuming direct deals (that don’t always yield the best CPMs possible) and open RTB exchanges (where publishers are not ready to offer their premium inventory).

In recent years, PMPs saw a decline in popularity because PMP implementation has always been considered unscalable. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. But that all changed with growing adoption of header-bidding.

Chasing Waterfalls

Header bidding is yet another buzzword being thrown around in the publishing and advertising communities. What it is (in a nutshell), is a piece of code that lets different demand sources compete for the ad view even before the page loads.

Instead of a waterfall where demand sources compete sequentially, header bidding allows for a single unified auction that ultimately yields the highest revenue for the publisher.

Why is header bidding changing the way publishers look at PMPs? Mostly because it allows for premium programmatic to compete much higher in the waterfall and bring in higher yield for publishers.

A few years ago, a publisher waterfall would look kind of like this:

Without header bidding, even the First Look PMPs were pretty low in the cascade and direct deals were king.

With header bidding, the waterfall is inverted, and direct deals are actually lower than PMPs. If you’ve been looking for a reason to get your direct advertisers to switch to PMPs – this might just be it.

Is PMPing for YOU?

While cutting out the middleman does increase your yield, running a PMP has its own costs involved. What this means is that you need more than just a well-defined niche audience for advertisers to target, but also enough traffic to make the investment in PMP worthwhile over time.

PMP Life Challenges

Nobody likes to pay the middleman for a job they believe they can do themselves. But cutting out this middleman comes with its own set of risks and hurdles.

  • Keeping everybody happy – What happens when a number of direct advertisers are after the same audience?
  • Data and reporting – How transparent do you want to be with your advertisers?
  • Fill rates – How can you maintain a high enough fill rate for a PMP?
  • ROI – What is the criteria for the success of a PMP deployment?
  • Trust – Direct relationships between advertisers and publishers are great, but trust is hard to come by.

Getting it RIGHT

So now that you have a pretty good idea of what PMPs are and what the challenges in maintaining one are – let’s discuss how a PMP strategy should look in 2016.

1 – Don’t fire your direct sales team (yet)

One of the major advantages of a private marketplace is the reduction in overhead when it comes to managing client campaigns and accounts. However, if you want to keep your premium advertisers around, you need to make them feel cared for.

2 – Work with the right partners and technologies

It’s crucial that you select the technologies most suitable for your business and your premium advertisers. You need to combine technological solutions that offer an efficient way to access demand, and a decision engine to prioritize deals for maximal revenue and fill rate.

3 – Understanding and packaging your inventory

Once you understand what you have to offer, and can communicate it to advertisers, you want to make sure it’s bringing you the most money. Remember that dream all publishers dream? Well, that. To make the most yield from your inventory, you need to diversify and structure your pricing and waterfall accordingly.

Don’t forget to take into account all the components of the package like reporting, floor prices, flight times, targeted devices, segments and specific placements on your digital properties.

4 – Transparency levels and data sharing

To help your advertisers get good performance and keep coming back with budgets you must ask a lot of questions. Answers to these questions will help you a lot with the process of inventory packaging for select clients. What is the target audience of this advertiser? What is their budget and what inventory can you offer them for maximal yield for you and best performance for them? What creatives, products or brands will be offered to your beloved audience? Your in-depth familiarity with your content consumers can go a long way in helping you and the advertiser in building effective campaigns that will keep the audience happy, too.

5 – Communicate, experiment and optimize

Even if you do get answer to all the above questions when setting up a PMP deal, it’s not enough. Things change. New advertisers are added to your waterfall, new inventory placements become available or can be made available for valuable advertisers. On the demand side, campaigns can change in terms of goals, creatives and budgets. Remember that sales team we told you not to fire? Make sure they work with your clients – your advertisers – on optimizing their efforts to surpass their KPIs.

PMP deals and private marketplaces are the best way to dip your toes into premium RTB. And not just for you – for advertisers as well. Odds are your competitors are already running PMP deals with their supply channels, so you should be as well.

Have any tips to add? That’s what the comment section is for! We’ll be happy to learn from your experience in setting up and running PMP deals.


5 Reasons Why You Should Use Acrylic Displays

images (65)Store owners appreciate the importance of display of merchandise. Glass is the obvious material to use in the display. But it is fragile and expensive. For this reason, acrylic is a better substitute. Here are some of the reasons why you should consider using acrylic displays:

It is Transparent

Any material that finds its way in store displays has to be transparent. But not all transparent materials are ideal for displays. Some materials refract light distorting the shape of the items in the display. Most types of glass have a green tint, which may affect the appearance of display items. Acrylic neither refracts light nor does it have a tint. It is perfectly clear and transparent.

It Strong

Acrylic is fairly strong considering it is a plastic. It can accommodate a lot of weight. This may reduce the need for many stands, consequently reducing the amount of money spent on display stands. Since it’s strong, acrylic lasts for a long time. Display stands do not last forever. They scratch, chip or break. Acrylic stands are long lasting and can withstand large amounts of physical impact.

They are flexible

The flexibility of the acrylic material is exploited to make stands of different designs. Acrylic can make hanging stands, large display cases, or small display cases. There are no limits to size and shape of stands with acrylic.

They are easy to maintain and safe

With glass displays, breaking is a major safety concern. When glass breaks it shatters into many tiny pieces which are sharp enough to cause injury. Acrylic is strong and does not break easily. Even if it were to break, it would shatter into large pieces that are not sharp, thus reducing the chances of injury. Acrylic cases do not require a lot of attention. You need to dust them once in a while. You can use a wet cloth to wipe them. The scratches can be polished out using wax.

They protection your products

Acrylic displays can be used outdoors. But outdoor presentation creates the problem of sunlight exposure. Some items are delicate and may get destroyed by sun rays. Acrylic blocks over 90% of ultraviolet rays passing through it. Also, the display is impenetrable by moisture and dust.


Clearly, acrylic displays are the best in the market. While the displays are great they tend to easily scratch. The cool thing is that most manufacturers counter this problem by applying wax over the surface. When making your purchase, ensure that the unit you are buying has a waxed surface. Also, ensure that you buy it from a reputable store.



Using Signs to Advertise Your Business

images (66)No matter what your business, in order to gain new customers, you need to advertise. While the internet and social media have become a great platform for that, unless you are a large business, chances are you won’t be able to reach all of your audience using that method. Studies have actually shown that 50% of new customers for start-up businesses come in because of a sign that caught their eye. With such a large part of customers typically living or working within a 5 mile radius of any business they enter, it is important to have on site advertising to help draw in those new customers.

For me, road trips were a part of growing up. Loading up the car and traveling across the country you get to see a lot of things you normally wouldn’t. One of my favorite memories from those long trips was always the excitement you experienced when you saw a sign saying “so many miles” until “world’s largest whatever”. Being from the Midwest, cornfields were a common site on road trips and it was always great to spot a sign giving you hope for something exciting ahead. I remember when we first moved into our town there were yard signs every half mile or so going down the main highway, each one with a single word that once you passed them all read “5 miles until world’s greatest hot dogs at Jeanie’s Weenies”. Those passing by would be so curious as to what they were reading that by the time they reached the end of the signs they were left wanting to go try Jeanie’s Weenies! This just goes to show the effectiveness of signage for your business.

Signs don’t always have to be lining the highway. Most businesses will have a metal sign out front to help customers find their location. These signs, although simple, must be eye catching and easy to read. There have been multiple times driving down the road where I see a sign and can’t read it until I’m right up on it, making it too hard stop or causing me to have to turn around. Bright colors are a great way to grab attention, but you need to be sure that they contrast enough with the background and are not made invisible if the sun is shining on the sign. Fancy fonts can also lead to complications when customers are trying to read your sign. Overall just keep it simple yet informative.

No matter what your company you’re always going to need to advertise. While there are many different ways to do this, signage still remains one of the most reliable, especially for local business. Be sure to take all these tips into consideration and create the sign that is best for your company!


Smart Things to Do for Event Marketing

images (64)Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.


Marketing, The Event Marketing Way

images (63)The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event to knock on it and reach the heights it merits goes away quickly. And more often than not, that opportunity does not knock twice. So how to make sure that the opportunity is not lost? The easiest solution perhaps is to use social networking and spread the word by word of mouth. That does help in bringing some exposure to the event. But serious entrepreneurs might consider a different approach, and that is to use event-marketing companies to ensure that the event acquires the right customer.

Through event marketing technology, the best event marketing companies will stay ahead of the requirement using the most efficient and effective strategies for your event. They will analyze your product and find the best audience, be it stay-at-home parents or working professionals using the most modern technology. They’ll ensure your product is showcased in the right places, be it workshops or country fairs, tailgating parties or the lounges at the airport. If your product is best promoted in the street, they’ll find a way to do that efficiently as well. Every product has a message, and a voice. Through their work, it is ensured that that message is delivered strongly to the masses.

The best event marketing companies will be current and certified. They’d have the right staff to help the right client. They’d have the leverage with the media to make sure that the publicity happens on time. They understand that technology changes, so they know to adapt, but ensure your product and the security it warrants does not get compromised.

So instead of only going by word of mouth, maybe investing in the right event marketing company will be a good call. By doing so, there’ll be little that you’d need to do to showcase your work. Instead, you can focus on making better products.