When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.
One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from millions of font options for lettering or can pick a fun, unique shape for your decals so that they stand out from the crowd.
Vinyl decals are also very versatile. You can use them as stickers to be handed out kind of like business cards. This proves to be very useful in that if someone gets a sticker, chances are they’re going to stick it to something! For you this means that it will be on display for even more people to see rather than being placed in a wallet or drawer somewhere.
Decals can also be used for vehicle graphics. I’m sure you’ve seen your local landscaper or roofer drive by with their company logo and information on the side of their truck. These graphics are often made with vinyl decals due to the durability and weather resistance of the material. While the decals are made to last, they are also very easily removable and can be switched out if something changes such as your phone number or email address.
One other application that is great for vinyl decals is signs! From custom banners to yard signs, vinyl is a great way to put your company out there on signage. As mentioned before, vinyl can be cut to just about any shape or size meaning you can create a very unique image for your business. Vinyl also tends to be cheaper than porcelain or metal lettering yet can be applied to a variety of surfaces. Vinyl banners are a great and simple way to advertise your business in a variety of settings while something like a metal or corrugated plastic sign may be a more durable and permanent option.