28
May

Everything You Ought To Know About Vehicle Wraps

images (75)Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics to do their job of creating interest while the lettering informs the consumer about your business and products.

– Lettering

Lettering alone identifies your basic business information. Although it lacks the graphics that are the visual hook of the wrap, it is still possible to catch the eye of motorists and pedestrians by increasing the font of the writing.

– Add-Ons

A window pert is a favorite add-on for the company that wants to include the rear windows into the marketing message. You can still look outside from the interior, but onlookers on the exterior only see your colorful advertising.

Importance of Vehicle Wrap Design

– 75% of those who view your vehicle graphics will develop an impression of your company based on the appearance of your truck.

– 99% will base their buying decisions on that same impression.

– Bright colors attention to your vehicle’s advertising message.

– Logos & photographs can attract more people.

– Your vehicle advertising will be seen on average for just 4-8 seconds.

If you’re considering graphics for vehicles, lettering, a partial wrap or a full vehicle wrap might be a good choice for you. If you really can’t decide, pick a company that designs, prints and installs vehicle graphics. They’ll get you on the right track no matter which direction you choose.

27
May

More Top OOH Media Products That Drive Sales and Clicks

images (74)In today’s multi-faceted digital world there are many innovative ad strategies available to agency creatives and brand managers tasked with growing brand value and increasing sales. Yet, according to Google, over half of all digital spending is wasted! Comscore indicates that 46% of all online advertising is never seen while the use of ad blockers is growing fast amongst high earners and millennials.

Want to improve a brands online marketing? Market the brand with outdoor advertising products because nearly two thirds of web traffic isn’t human but 100% of OOH traffic is! Consumers often recall seeing a brand’s new TV ad, even though no such ad has been produced. It turns out that what people remember is the Out Of Home advertising they pass each and every day.

With this fourth article in our series on the Out-Of-Home advertising industry, we go from the train station to the airport.

Platform Power and In-Station Supremacy: Concern for the environment and the availability of Park and Ride programs has a wide range of business professionals, college students and many other types of consumers leaving their vehicles in parking lots and riding commuter trains to and from work. Train and subway platforms offer exceptional frequency of your message to commuters waiting for the train to arrive or to passengers on the train as it stops at each platform. Opportunities vary by location, but most offer a variation on the traditional “Subway 2-Sheet” poster or bus shelter size displays.

Brand Domination: In high density urban areas, commuter rail and subway stations are frequently, but not always, the final destination for trains arriving into the hub of the city. With hundreds of thousands of commuters passing through these stations every week, agency designers can create a transformative consumer experience. By decorating the station walls with backlit posters, applying floor graphics to walkways and stairs, wrapping entry/exit turnstiles can greet newly arriving passengers with mini spectaculars. Station Dominations, as these types of displays are called, allow you to leverage the entire commuter experience to achieve brand awareness.

A High Flying Audience: Mass transit and commuter rail lines often connect to a city’s airport where your audience will experience more down time than just about anywhere else on earth! Frequent business travelers who have purchasing power in their organizations can be targeted within various airport touch points, resulting in more valuable face time for advertisers. These unique, high-visibility touch points — such as security lines, concourses, connection hubs, gates, baggage claim and parking structures — lend themselves to a holistic mix of OOH media products. Kiosks (3 or 4 sided freestanding units), baggage carts, giant wall mounted or stand-alone backlit fixtures, vinyl wall and column wraps, ceiling displays, floor graphics and panels on the baggage carousel units are just a few of the strategically positioned OOH advertising products that are perfect for promoting your brand in front of high value, world class consumers.

Fresh Campaign Idea: With the average airport terminal size from curbside to the gate comprising 100,000 square feet or more; consider layering in your brand message throughout the various airport touchpoints. Make your brand message even more unique and target the frequent flyer by leveraging OOH advertising products in connecting airports for a truly immersive brand building experience.

26
May

Using Vinyl Banners to Advertise

download (25)When choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.

Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.

Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are no trees or anything blocking the view for those driving by. Using a spot light at night may also be a good idea so customers can locate you.

Due to the fact that banners are made with vinyl, it is easy to create a fun, vibrant banner. Vinyl decals that are used for the lettering come it a variety of colors and can be cut to just about any size or shape. When designing your banner, it is important to keep in mind that you want the lettering to stand out and also be easily readable from afar. Picking a detailed script font may not be the best option. Also, make sure your colors pop, putting yellow lettering on a white background can make it very hard to read, however if you use a black background the yellow will really stand out.

Graphics are also key and can be what sets your banner apart from the others. Be sure your image is eye grabbing but not so distracting that it takes away from the information you’re trying to get out there. Many sign shops have the capability of printing out multi-colored images (much like you printed them off on your home computer) giving you the opportunity to use your own graphics and logos without having to simplify them.

One of my favorite things about using banners is their versatility. If you want to hang it on the side of your building, you can do that. If you go to trade shows often or are setting up booths banners are great options for that as well in that they can easily be moved around and folded up when you’re ready to go!

No matter what your business, custom banners are a simple, cost efficient option to help advertise your business. From their versatility to the wide range of design options, they are truly a great option for all your signage needs.

14
May

Why You Should Be Using Physical Signage To Advertise Your Local Business

download (27)A lot of companies are wholly focused on online advertising. They believe that this is the surest way to connect with their targeted markets. While social networking sites, company blogs and web pages are certainly viable platforms for outreach, they may not be ideal for connecting with and converting the prospects in your local area. Following are several reasons why physical signage is still an essential part of any good advertising campaign.

Signage is incredibly cheap and more importantly, an investment in a single sign can actually provide exponential returns. That’s because a single sign can hang for many years or it can be taken down and used again and again. Those that are fairly small in size are also extremely portable and can be taken on road trips to trade shows and other major marketing events.

It is important, however, to purchase high-quality signage that will wear well, particularly if you intend to use this at the commercial property exterior, where it is likely to have the greatest effects. This way, these products will not fade or show other evidence of serious wear and tear. Good signage will always reflect well on both your company and your brand.

People are tired of being inundated with marketing messages online given that they receive such a large number of these each and every day. The average individual is confronted with thousands of online advertising messages each day. It is simply impossible to consciously consider all of these.

Due to this fact, most consumers have a variety of purposeful and unintentional ways of blocking these messages out, particularly if they do not appear to have any immediate bearing on their well-being. For instance, they may send unwanted communications directly to their spam mail. Many email transmissions are thrown in the digital garbage, without ever being opened. More people are selectively skimming their files to ensure that they are only exposed to the information they absolutely need.

Signage, however, is much more difficult for people to overlook. Moreover, it is not subject to the unconscious, protective measures that the mind naturally takes to protect itself from information overload. Thus, a well-placed sign has a far better likelihood of attracting consumer attention then does an email message, which is likely to arrive in the subscriber’s in-box along with countless others just like it.

There is a lot of valuable information that you can provide by using signs, particularly if their designs are both customized and strategic. These tools have been helping companies successfully build their brands for many decades. You can make a high-value offer via a sign, explain your services and products, offer info about product maintenance, share your logo and contact information and much, much more.

 

2
May

The Features And Benefits Of Using Portable Advertising

download (26)Portable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy to carry. Also, some companies now design their products to retract so that you can easily carry them after a long day of selling.

Advertising solutions that retract come in a wide range of sizes to meet each advertiser’s unique set of needs. Retractable banners only take mere seconds to set up and they look just as professional as any other advertising solution at exhibitions. Plus, due to the small size of their base, they can be placed just about anywhere around your exhibition tent to maximize the visibility of your brand.

If mobility is to be desired, you may also prefer to only buy products that come with their very own carrying cases. In this way, you can easily secure all of your advertising products at the end of the day and transport them to your vehicle without having to carry bulky signage around. Some signage transport cases even come with wheels to make the process of transporting them a breeze.

Products that come with their own carrying cases are quite desirable, because carrying cases can keep your signage in perfect condition as you move from one location to another. By properly caring for the signage you buy, you can prevent the graphics from becoming worn over time. In this way, your graphic displays will continue to impress visitors to your exhibition tents so that you may ultimately make more sales in the future.

There are many options when it comes to the size and shape of the banners that are available. Some advertising displays are tall and narrow to attract attention from afar while others are short yet bulky to grab the attention of people as they meander by your booth. In this way, you can customize your advertising solutions to meet the unique requirements of each venue you attend.