29
Mar

4 Tips for Making the Most Out of Your Digital Menu Board

images (72)So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3. Be smart with pictures. Our eyes are drawn to pictures, so make them count. Especially in food service, it’s important to have images of your products available-particularly the products you want to be selling more of. Want to sell more desserts? Combos? Drinks? Devote more pictures to them. Consumers will take notice.

4. Change it up. With the rise of digital signage, menu boards are now more dynamic than ever before. Changes on electronic boards can be made much more quickly and at a lower cost than they can with traditional boards-take advantage of this opportunity, and devote some space to changeable options! Don’t change your whole display regularly or people will get confused, but leave some space to make use of your dynamic menu board: use it to showcase specials, promotions, or seasonal messages. (Know your Audience) Think about the placement of your digital menu board. Are visitors walking by quickly, on a staircase or waiting in a workplace? How will this affect your skill to promoting to them? Keep in mind what the most suitable font size will be for the conditions provided along with how quickly the text and items should move or scroll.

Many customers stop to look at the menu each time they come in. Putting time and thought into how your restaurant or drive-through menu board is organized really can make a difference!

 

19
Mar

A Great Advertising Option

images (69)When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from millions of font options for lettering or can pick a fun, unique shape for your decals so that they stand out from the crowd.

Vinyl decals are also very versatile. You can use them as stickers to be handed out kind of like business cards. This proves to be very useful in that if someone gets a sticker, chances are they’re going to stick it to something! For you this means that it will be on display for even more people to see rather than being placed in a wallet or drawer somewhere.

Decals can also be used for vehicle graphics. I’m sure you’ve seen your local landscaper or roofer drive by with their company logo and information on the side of their truck. These graphics are often made with vinyl decals due to the durability and weather resistance of the material. While the decals are made to last, they are also very easily removable and can be switched out if something changes such as your phone number or email address.

One other application that is great for vinyl decals is signs! From custom banners to yard signs, vinyl is a great way to put your company out there on signage. As mentioned before, vinyl can be cut to just about any shape or size meaning you can create a very unique image for your business. Vinyl also tends to be cheaper than porcelain or metal lettering yet can be applied to a variety of surfaces. Vinyl banners are a great and simple way to advertise your business in a variety of settings while something like a metal or corrugated plastic sign may be a more durable and permanent option.

19
Mar

Signage, the Under Utilized Advertising Tool

download (23)Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as a marketing tool to draw customers in while driving past. Signs used inside your business can help customers locate certain products and even encourage spontaneous purchases on certain items.

Signs are an essential component of marketing for a business. Signs that feature logos are a great way to help reinforce your brand. Signs are also a great way to draw attention and convey important information about your company. Outdoor signs have 24 hour a day, 365 day a year visibility meaning their impact on customers is continuous while you only have to pay a one-time fee for it.

If you’re going to be purchasing a sign for your business, it is important to consider the different types available. Signs come in a variety of materials such as metal, plastic, and wood. If you’re looking for something that may not be very permanent or easily movable, vinyl banners may be a great option. For signs mounted to the sign of a building, metal is typically a great option. Corrugated plastic signs are great for contractor companies such as landscapers and roofers to show “hey we did this work” at previous worksites. All of these options can easily be customized with vinyl decal lettering which comes in a variety of color options and can be printed to just about any shape or size. It is also very durable and weather proof!